WD-40_® Brand Reveals SEMA 2026 Plans, Including a Reimagined Lamborghini Murcielago

SAN DIEGO – October 15, 2026 – WD-40_® Brand will unveil a custom Lamborghini Murcielago, host a Throtl meet-and-greet and give away exclusive gear at the 2026 SEMA show, Nov. 3-6 in Las Vegas. Visitors can find the brand in Central Hall at booth No. 24493.

The Liberty Walk, twin-turbocharged, manual-transmission-swapped 2006 Murcielago, built with automotive influencer group Throtl will debut Tuesday, Nov. 3 at 9 a.m. PT. Media interviews are available upon request. The Throtl team will host a meet-and-greet beginning at 11 a.m., with the first 200 attendees receiving a Throtl x WD-40 Brand Lamborghini Murcielago Leen Custom pin.

“This Murcielago build is exactly the kind of challenge WD-40 Brand’s trusted solutions are made for,” said Felicia Reno, U.S. brand director at WD-40 Company. “We can’t wait for attendees to see this masterpiece in person and experience everything we have planned at the booth.”

Attendees are invited to visit the WD-40 Brand booth all week to see the Murcielago up close and explore the brand’s latest innovations and product offerings, including a limited-edition can with Hulu’s “King of the Hill” available exclusively at The Home Depot and a merchandise collaboration with Duluth Trading Co.

Visitors can pick up exclusive swag including the fan favorite WD-40 Brand lanyard and a limited-edition, custom-wrapped WD-40 Precision Pen featuring the Lamborghini Murcielago. Each day, fans will also have chances to win exclusive gear in sweepstakes.

Attendees can also see the WD-40 Brand sponsored Donut Media Pocket Bunny build on display at the main entrance at Grand Lobby, Central Hall.

To learn more about WD-40 Brand and all it has to offer, visit wd40.com.

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right_®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist_® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.