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WD-40® Brand and Throtl to Debut Ford GT Build at SEMA 2025 | WD-40

WD-40® Brand and Throtl to Debut Ford GT Build at SEMA 2025

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Vehicle reveal, influencer meet-and-greet and exclusive WD-40 Brand experiences in Central Hall

SAN DIEGO – October 22, 2025 – WD-40® Brand is moving to Central Hall (#24493) for its biggest SEMA show yet, featuring a highly anticipated Ford GT reveal in partnership with viral automotive content creator Throtl. The reveal marks the finale of Throtl’s popular YouTube series documenting the GT’s rebuild, brought back to life by WD-40 Brand’s trusted solutions.

The week kicks off on Tuesday, Nov. 4 at 9:30 a.m. with a grand vehicle unveiling, led by WD-40 Brand and Throtl representatives. Media and SEMA attendees are invited to stop by beginning at 9 a.m., with media interview opportunities available upon request. An in-booth meet-and-greet with the Throtl team will take place beginning at 1 p.m., with the first 150 attendees receiving a custom, limited-edition Ford GT Leen Customs pin.

“We could not think of a more fitting stage to debut one of the most challenging, yet rewarding projects the Throtl team has taken on,” said Evan Beckerman, co-founder of Throtl Inc. “Our fans know and love our vehicle restorations, and with this Ford GT, we pushed the boundaries of what’s possible. WD-40 Brand gave us the right tools and products necessary to restore this American supercar, and we’re thrilled to share the long-anticipated results at SEMA 2025.”

The custom 2005 Ford GT features:

  • Authentic Doran GT2 Carbon Fiber Body Kit.
  • Custom 3-Piece HRE 305 Classic Forged Wheels and Michelin Pilot Sport Cup 2 R.
  • Fortune Auto Coilovers.
  • Wilwood Big Brake Kit (Front + Rear).
  • Custom 3D Printed Headlights.
  • Full CSF Cooling Package.
  • Custom Vibrant Titanium Exhaust System.
  • Speedhut Gauges.
  • Sparco SPX Reclinable Seats.
  • +More.

Attendees are invited to visit the WD-40 Brand booth all week, where they can see the Ford GT up close, explore the brand’s latest innovations and product offerings, and pick up exclusive swag – including a WD-40 Brand lanyard and a limited-edition Ford GT Precision Pen, while supplies last.

“Throtl has been a valued partner of WD-40 Brand for the past three years, helping us showcase how our products meet the needs of the next generation of automotive enthusiasts,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “Watching the Ford GT transform from a wrecked frame into a reimagined race car has been impressive, and the build is a testament to the resilience and problem-solving spirit WD-40 Brand has inspired in garages, shops and homes for the past 72 years.”

To learn more about WD-40 Brand and all it has to offer, visit wd40.com.

About WD-40 Brand

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.

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