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Duluth Trading x WD-40® Brand: A Collab Collection Styled for Everywhere.

Duluth Trading x WD-40® Brand: A Collab Collection Styled for Everywhere.

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Two iconic brands are teaming up for a collab that’s bringing the problem-solving straight to your closet. On October 14th, Duluth Trading and WD-40® Brand are launching a 10-piece collection of apparel & accessories that’s both built to last and styled for everywhere. Job Done Right, just with more pockets.

The collection merges the energy of these two heritage brands with a limited-edition lineup of apparel and gear inspired by the blue-and-yellow can. Founded in 1953, WD-40® Multi-Use Product swiftly became a garage staple and soon grew to be recognized all around the world. Think of this apparel line as a way to wear your favorite can to the hardware store.

“Duluth Trading and WD-40 Company both believe in solving problems and not cutting corners. I've had a can of WD-40 in my toolbox, garage and around the house for as long as I can remember, so this collaboration hits close to home.”

-Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading.

“This collaboration celebrates that same can-do spirit and gives our fans a new way to bring a little WD-40 Brand personality beyond the garage and workshop."

-Dusan Racic, WD-40 Company Director of Innovation

What's in the Collection

Duluth outfits you for every season of real life, from everyday errands to hands-on weekends. Here's a list of what’s in the line-up.

Layers and Lounging

  • Men's Duluth Heritage Relaxed Fit Beer Pocket Hoodie: A tried-and-true Duluth layer with an oversized WD-40 Brand logo, a contrast red hood lining, and the signature Beer Pocket, which is roomy enough to hold a can of WD-40 Multi-Use Product. We're not saying it's a coincidence.
  • Men's Souped-Up® Fleece Robe: A cozy hooded robe with contrast red and yellow details, utility-inspired pockets, and WD-40 Brand colors front and back. Because even the best fixers need a little downtime.
  • Holiday Pom Beanie: A cold-weather knit in WD-40 Brand's signature blue and yellow, finished with a bold logo cuff and a red-and-yellow pom.

Tees and Basics

  • Men's Graphic Standard Fit T-Shirt: Available in two limited-edition styles. One is a co-branded logo design in blue and yellow. The other reads "Elbow Grease Only Gets You So Far," which is advice we stand behind.
  • Men's Buck Naked® Boxer Briefs: Duluth's no-pinch, no-stink, no-sweat underwear gets an allover print of cans, tools, and all the different uses for WD-40 Multi-Use Product. Comfort is a hands-on job, too.

Gear and Accessories

  • Fire Hose® Tool Line Riggers Bag: A rugged gear bag for the worksite or home workshop, with multiple exterior pockets and sturdy rope handles in WD-40 Brand colors.
  • Fan Gear Fire Hose® Classic Ball Cap: A classic Duluth cap with an embroidered logo patch and a pocket for your carpenter pencil. It's also a handy spot for a WD-40 Precision Pen.
  • Can Commander: Duluth's insulated can carrier holds your beverage or your can of WD-40 Multi-Use Product, and it comes with a co-branded makeover and an adjustable red shoulder strap. Choose your fighter.

Pair It with a Precision Pen

Every good outfit deserves the right accessory. Slip a WD-40 Precision Pen into your cap pocket or your toolbag and you're ready for squeaky hinges, sticky locks, and tight spaces wherever the day takes you. It's pocket-sized, pinpoint-precise, and ready when the weekend to-do list gets ambitious.

Original WD-40® Formula On-The-Go!

Built to Last. Styled for Everywhere.

Duluth and WD-40 Brand have a lot in common. Both are built on durability and utility, and both believe there's gotta be a better way to get the job done. This collection brings that mindset into your closet, whether you're running errands, tackling a weekend project, or just looking for a hoodie that can hold a can.

The Duluth Trading x WD-40 Brand collection is limited edition and launches October 14th. To find out where and how to purchase, keep an eye on the Duluth Trading and WD-40 Brand social media channels for the latest.

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NEW WD-40® Precision Pen

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The WD-40® Precision Pen is engineered to deliver the Classic WD-40 Product with pinpoint precision.

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