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SEMA 2021 | WD-40

WD-40 Brand & T.R.A.D.

SEMA 2021 BUILD – Phase 1

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WD-40 Company Partners with Off-Road Crew Chief Trad Ronfeldt of T.R.A.D. — Team Racing and Development to rebuild a Classic 1951 Chevrolet 3100 for Charity.

The curvaceous and uplifting design of the 1951 Chevrolet 3100 fit the post-World
War II optimism of the time, with America rising to the front of the global stage
and the automobile as a symbol of freedom. Drive-in movies, Friday night football,
and an open bed in the back for hauling around memories.

The original truck came off the line just before the scientists at Rocket Chemical Company developed the formula for WD-40®Multi-Use Product which, on the 40th try, came into existence in 1953. This model vehicle would be among the thousands of automobiles serviced using WD-40® Brand Products in the coming years, and the work for the rebuild project brought much nostalgia along for the ride.

Taking the time, attention, and energy to complete a custom truck build from the ground up requires equal parts passion and purpose. WD-40 Company shared a vision for the project with off-road crew chief Trad Ronfeldt, seeking an authentic time-capsule aesthetic without sacrificing performance on the road. By fabricating new parts to match the year and model of the 1951 Chevrolet 3100, the classic truck is now born again in all its former glory – and ready to work and perform as a modern-day automobile. Throughout the build Ronfeldt leaned on his experience as the crew chief for 7x Off-Road Champion Kyle LeDuc, and Chip Ganassi Racing’s Extreme E all electric rally car, to bring the cutting edge of fabrication and racing development to this build. As he put it, “I want this to look like it rolled off the factory line.”

Ronfeldt used several WD-40® Brand Products during the restoration and build process,
including the classic Multi-Use formula now housed in the WD-40® EZ-REACH® delivery
system – a favorite among car mechanics for its 8-inch flexible straw. Several formulas from
the WD-40 Specialist® line also proved invaluable, since the build called for a completely
new drivetrain and transmission system.

WD-40® Brand & T.R.A.D. Collage 1WD-40® Brand & T.R.A.D. Collage 2
WD-40® Brand & T.R.A.D. Collage 3
WD-40® Brand & T.R.A.D. Collage 4
WD-40® Brand & T.R.A.D. Collage 5WD-40® Brand & T.R.A.D. Collage 6
WD-40® Brand & T.R.A.D. Collage 9
WD-40® Brand & T.R.A.D. Collage 7WD-40® Brand & T.R.A.D. Collage 8

The WD-40 Brand products that stand out for me are the ones that make my job easier. I constantly use the WD-40 Specialist ® Carb/Throttle Body Cleaner on metal parts, including brakes, that need to be cleaned because it has no problem removing grease and oil.

Ronfeldt chose a carbureted V-8 Chevrolet 383 Stroker engine to churn the wheels of this machine, producing 520hp horsepower – a significant upgrade in displacement from the inline six-cylinder 92hp 1951 engine. It has a roar to rival the iconic attitude of the original Chevy 3100 and the power to back it up. There’s an art to custom building and restoring classic cars. The choices of when and how to bring in new parts or maintain the original design makes all the difference. With the success of this build, there’s no doubt the winner of the SEMA Cares / Child Help auction will be more than satisfied.

Partners who made it possible

WD-40® MockStockWD-40® CurrieWD-40® AirHead DesignsWD-40® ToyoTiresWD-40® Dakota DigitalWD-40® Ultra Wheel CompanyWD-40® Gipson PerformanceWD-40® Dynamic MotosportsWD-40® MTX AudioWD-40® Reel Driveline

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