SAN DIEGO – Oct. 21, 2024 – “We are a brand, not a can” – that’s the WD-40® Brand message at the 2024 SEMA Show, where it will debut new innovations beyond the iconic WD-40® Multi-Use Product, feature a partner vehicle display and engage fans through interactive activities such as a scavenger hunt, product giveaways and influencer meet-and-greets.
\nWD-40 Brand will demonstrate the breadth of its brand by showcasing products from the WD-40 Specialist® line and debuting its latest innovation, WD-40 Low Odor. Set to hit the market in early 2025, the product boasts the same trusted performance as the WD-40 Multi-Use Product, the Original WD-40 Formula, now with less smell – ideal for indoor jobs at home, on the job or in the garage. Beyond the Original WD-40 Formula, the brand offers more than a dozen heavy-duty solutions as part of the WD-40 Specialist line, including products like Penetrant, Silicone and Contact Cleaner. Attendees can explore the product line and receive a sample of the latest addition, WD-40 Specialist Degreaser and Cleaner EZ-Pods.
\nOn display will be the custom WD-40 Brand Chase Truck, developed in partnership with Trad Ronfeldt, founder of Team Racing and Development (T.R.A.D.), and designed with input from fans at SEMA 2023. This year, the NORRA Mexican 1000 tested Chase Truck will make its second appearance at the SEMA Show, now in its final form, and serve as the centerpiece of an engaging scavenger hunt. Fans will have the chance to test their knowledge of WD-40 Brand and its products, with opportunities to win exclusive SEMA giveaways and a grand prize toolbox valued at $2,000, featuring the full WD-40 Specialist line.
\nThroughout the week, fans can visit WD-40 Brand at booth #50107 in the West Hall to engage with the brand, meet its influencer partners and receive exclusive SEMA collaboration merchandise. Automotive content creator and after-market parts retailer, Throtl, will be at the booth on Wednesday, Nov. 6 from 10 a.m.-12:30 p.m. The recently launched viral sensation, Big Time, will also be at the WD-40 Brand booth on Thursday, Nov. 7 from 1:30-2:30 p.m. On Friday, Nov. 8 from 9:30-11:30 a.m., TikTok sensation and WD-40 Brand’s biggest fan, Gator, will be at the booth to hand out one of his favorite products, the WD-40 Precision Pen.
\nTo learn more about WD-40 Brand and all it has to offer, visit wd40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"FgYXNdhvRnOrCPU0yOTJ9w","_publishedAt":"2026-04-16T15:16:02-07:00","subtitle":"About WD-40 Brand ","body":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything. Its permanently attached Smart Straw sprays 2 ways®. Available in 8 oz., 11 oz., and 12 oz. can sizes.
\nWD-40 Specialist Penetrant contains a proprietary blend of ingredients that work fast to free rusted bolts and other stuck parts. The capillary action penetrates into tight crevices, threads, and seams to break the bonds that hold stuck parts together. It helps prevent rust and corrosion from re-forming and leaves behind a lubricating layer. The professional-grade formula is low odor, working effectively without harsh, lingering scents.
\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
"},{"body":"1Test Lab: WD-40 Co. Technical Center (Pine Brook, NJ); Penetration speed measured using nail climb (time to reach 1.75cm); Test dates: 03/2023; 07/2024
"}],"images":[{"alt":"Can of WD-40 Specialist Penetrant","url":"https://www.datocms-assets.com/10845/1661735012-30000-penetrant-11oz-front-1-min.png","id":"2196011"},{"alt":"Back of WD-40 Specialist Penetrant Can","url":"https://www.datocms-assets.com/10845/1594939518-30000-penetrant-11oz-back.png","id":"2196012"},{"alt":"Hand spraying WD-40 onto bolts on a vehicle brake assembly to loosen them after winter storage; overlay text reads “Loosen bolts after winter storage,” with a spring icon.","url":"https://www.datocms-assets.com/10845/1773340954-25-wd40-seasonal-batch-1-penetrant.jpg","id":"AtY-5vO-T2W_rg_gtIZqag"},{"alt":"WD-40 Specialist® line of products","url":"https://www.datocms-assets.com/10845/1740202886-web_size-23-wd40-0449-carousel-images_specialist-penetrant-smart-straw_v04.jpg","id":"QJaMdCcjRP2RRlsobW9r1A"}]}],"feature":false},"nextArticle":{"id":"HaTerG4MTxiwxvRyrRegsw","dateOfArticle":"2023-08-16T00:00:00-07:00","slug":"wd-40-r-brand-donates-25-000-to-amvets-to-support-skilled-trades","title":"WD-40® Brand Donates $25,000 to AMVETS to Support Skilled Trades ","subtitle":"","category":{"id":"Vg9R5ELPTROM7c5gcs24eQ","slug":"press-release","name":"Press Release","blog":false},"teaser":"Courage, honor, and tenacity are the guiding principles of those who serve in the military. Recognizing the immense potential of these values in transitioning veterans, WD-40 Brand unites with AMVETS to support veterans pursuing a skilled trades education through the Veterans Scholarship Program.","heroImage":{"id":"ME-hAJnSQcaW4FsVdzob0Q","title":null,"alt":null,"url":"https://www.datocms-assets.com/10845/1712878890-web_size-dsc06628.jpeg"},"heroArticle":{"id":"ME-hAJnSQcaW4FsVdzob0Q","title":null,"alt":null,"url":"https://www.datocms-assets.com/10845/1712878890-web_size-dsc06628.jpeg"},"content":[{"__typename":"DatoCMS_TextRecord","id":"bgGkxUxHS7qkycwYNa4RQg","_publishedAt":"2024-04-11T16:43:32-07:00","subtitle":"","body":"SAN DIEGO – August 16, 2023 – Courage, honor, and tenacity are the guiding principles of those who serve in the military. Recognizing the immense potential of these values in transitioning veterans, WD-40 Brand unites with AMVETS to support veterans pursuing a skilled trades education through the Veterans Scholarship Program.
\nThrough the partnership, WD-40 Brand is donating $25,000 to fund five scholarships, which will directly impact the lives of veterans pursuing a career in the skilled trades. The scholarships allow WD-40 Brand and AMVETS to forge a brighter future for veterans and support the skilled trades workforce with capable, disciplined and resilient individuals.
\n\"At WD-40 Company, we are firm believers in making things better than they are today and one of the ways we do this is by empowering others to become the best versions of themselves,\" said Erin Bala, Vice President of US Marketing & Americas Innovation at WD-40 Company. “The dedication and sacrifice of our veterans in protecting our nation deserve our gratitude, and now it's our turn to give back, providing them a strong foundation for their future in the skilled trades, which are critically important and highly in demand.\"
\nAMVETS National Commander Donald McLean applauds the support for transitioning veterans.
\n\"Having served 32 years in the U.S. Coast Guard, I deeply value the hands-on skills I honed during my time in the military,\" said Commander McLean. \"AMVETS' commitment to supporting our veterans and ensuring a seamless transition to post-service employment is commendable, and as National Commander, I look forward to seeing how these scholarships impact our American heroes.\"
\nThe scholarship application period is open from August 1 to October 15, with winners announced in November. Interested applicants can find the scholarship application here. For more information about WD-40 Brand, visit wd40.com, and to learn about AMVETS, visit amvets.org.
"},{"__typename":"DatoCMS_TextRecord","id":"F-fD7h6SRWqnCncCHjHZUQ","_publishedAt":"2024-04-11T16:43:32-07:00","subtitle":"About WD-40 Brand ","body":"WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. For nearly 70 years, Original WD-40® Formula (called WD-40® Multi-Use Product), America’s #1 multi-purpose lubricant*, has helped end users stop squeaks, protect against corrosion, penetrate stuck parts, lubricate moving parts, and displace moisture. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40® Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40® Brand products, please visit wd40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"E397l2-bSBe7XA4BOv4oKw","_publishedAt":"2024-04-11T16:43:32-07:00","subtitle":"About WD-40 Company ","body":"WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company owns a wide range of well-known brands that include maintenance products and homecare and cleaning products: WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, 2000 Flushes®, no vac®, 1001®, Spot Shot®, Lava®, Solvol®, X-14® and Carpet Fresh®. For additional information about WD-40 Company, please visit http://www.wd40company.com.
"},{"__typename":"DatoCMS_TextRecord","id":"In0iz5RRSCquW1R8ZUbCHg","_publishedAt":"2024-04-11T16:43:32-07:00","subtitle":"About AMVETS","body":"AMVETS (American Veterans) is the nation’s most inclusive Congressionally-chartered veterans service organization, representing the interests of 20 million veterans. AMVETS is open to and fighting for all who honorably served in the United States military, including the Reserve and Guard. With more than 250,000 members nationwide.
"}],"tags":["wd40","amvets","trades"],"filterKeywords":null,"createdAt":"2024-04-11T16:43:29-07:00","relatedArticles":[],"relatedProducts":[{"id":"1081488","whereToBuy":"https://where-to-buy.co/widgets/core/shoppable/index.html?pid=12046011&model=49008","whereToBuyBniss":"https://where-to-buy.co/widgets/core/BNI-SS/index.html?pid=12046011&campaignId=xtcIE3UIP2U3fBU2VwEBP2c282EvU2r2","showOnIndex":true,"showSizeOnIndex":false,"slug":"industrial-size","displayName":"WD-40® Multi-Use Product Industrial Size","bazaarVoiceId":"wd-40-industrial-size","subtitle":"16 oz.","teaser":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything.","upc":"0 79567 49008 1","skus":["10116"],"amazonUrl":"","featuredImageLeftAligned":{"id":"eBYSppidRVqRy4HZOFXP3w","title":null,"alt":"Can of 16oz WD-40 Multi-use Industial","url":"https://www.datocms-assets.com/10845/1750119530-49008-wd-40-mup-16oz-industrial_front-4-11-25_867x1300.png"},"featuredImageRightAligned":{"id":"Jn_jGszEQOaViDUjrRgnuA","title":null,"alt":"Can of 16oz WD-40 Multi-use Industial","url":"https://www.datocms-assets.com/10845/1750119533-49008-wd-40-mup-16oz-industrial_front-4-11-25_867x1300.png"},"listImage":{"id":"QH-wJLbKRtGKaSORMLtvrA","title":null,"alt":"Can of 16oz WD-40 Multi-use Industial","url":"https://www.datocms-assets.com/10845/1750119519-49008-wd-40-mup-16oz-industrial_front-4-11-25_650x975.png"},"sampleImage":null,"productUses":[{"id":"862953","name":"Work","slug":"work"},{"id":"872475","name":"Industrial","slug":"industrial"}],"productCategory":{"id":"872457","name":"WD-40® Multi-Use Product","slug":"multi-use"},"productFunctions":[{"id":"862962","name":"Lubricate","slug":"lubricates","order":1},{"id":"862960","name":"Penetrate & Loosen","slug":"penetrate-loosen","order":4},{"id":"862958","name":"Protect","slug":"protects","order":5},{"id":"68759573","name":"Multi-Use Products","slug":"multi-use-products","order":6},{"id":"68759583","name":"Industrial Products","slug":"industrial-products","order":8},{"id":"122227917","name":"Restores","slug":"restores","order":10}],"useLocations":[{"id":"1134575","name":"In the Shop","slug":"in-the-shop"},{"id":"1134536","name":"In the Factory","slug":"in-the-factory"}],"videos":[{"id":"4268566","video":{"height":270,"provider":"youtube","providerUid":"2MANGDdHQ6o","thumbnailUrl":"https://i.ytimg.com/vi/2MANGDdHQ6o/hqdefault.jpg","title":"WD-40® Multi-Use Product Industrial Size, 16 oz.","url":"https://youtu.be/2MANGDdHQ6o","width":480},"title":"WD-40® Multi-Use Product Industrial"}],"content":[{"body":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything. WD-40 Multi-Use Product Industrial Size is perfect for big jobs that require a large amount of WD-40 Multi-Use Product in one place.
\nThe WD-40 Precision Pen is engineered to deliver the Classic WD-40 Product with pinpoint precision. Whether you're dealing with squeaky hinges, rusty bolts, or stuck mechanisms, the portable Precision Pen is your go-to solution for small areas and tight spaces. The compact, pocket-sized design ensures you have the power of the Classic WD-40 Product with precise, controlled application at your fingertips, wherever you go — helping you work in tight spaces at work, home, and beyond.
\nPINPOINT PRECISION EVERY TIME
Apply the exact amount of product to small areas and tight spaces with ease.
CONTROLLED APPLICATION
Experience an easy, controlled flow of the Classic WD-40 Product thanks to the Precision Pen’s easy-to-hold design.
PORTABLE & POCKET-SIZED
The pocket-sized Precision Pen fits perfectly into your tool belt, glovebox, or back pocket for quick fixes anytime, anywhere.
MULTI-PURPOSE USE
Perfect for work, home, DIY projects, and on-the-go repairs — the versatile Precision Pen is your all-in-one solution.
CLASSIC WD-40 PRODUCT
Get the job done with the Classic WD-40 Product you know and trust, now in an innovative and convenient, portable pen design.