SAN DIEGO – October 15, 2026 – WD-40® Brand will unveil a custom Lamborghini Murcielago, host a Throtl meet-and-greet and give away exclusive gear at the 2026 SEMA show, Nov. 3-6 in Las Vegas. Visitors can find the brand in Central Hall at booth No. 24493.
\nThe Liberty Walk, twin-turbocharged, manual-transmission-swapped 2006 Murcielago, built with automotive influencer group Throtl will debut Tuesday, Nov. 3 at 9 a.m. PT. Media interviews are available upon request. The Throtl team will host a meet-and-greet beginning at 11 a.m., with the first 200 attendees receiving a Throtl x WD-40 Brand Lamborghini Murcielago Leen Custom pin.
\n“This Murcielago build is exactly the kind of challenge WD-40 Brand’s trusted solutions are made for,” said Felicia Reno, U.S. brand director at WD-40 Company. “We can’t wait for attendees to see this masterpiece in person and experience everything we have planned at the booth.”
"},{"__typename":"DatoCMS_TextRecord","id":"SMeFghkUSqqu-JtfAw54wg","subtitle":"BOOTH EXPERIENCES & EXCLUSIVE OFFERINGS","body":"Attendees are invited to visit the WD-40 Brand booth all week to see the Murcielago up close and explore the brand’s latest innovations and product offerings, including a limited-edition can with Hulu’s “King of the Hill” available exclusively at The Home Depot and a merchandise collaboration with Duluth Trading Co.
\nVisitors can pick up exclusive swag including the fan favorite WD-40 Brand lanyard and a limited-edition, custom-wrapped WD-40 Precision Pen featuring the Lamborghini Murcielago. Each day, fans will also have chances to win exclusive gear in sweepstakes.
\nAttendees can also see the WD-40 Brand sponsored Donut Media Pocket Bunny build on display at the main entrance at Grand Lobby, Central Hall.
\nTo learn more about WD-40 Brand and all it has to offer, visit wd40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"cQWQM2u3SiWcKnSzT9KCHw","subtitle":"About WD-40 Brand ","body":"WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.
"}],"tags":["wd40","SEMA","Throtl","auto","SEMA 2026"],"filterKeywords":null,"createdAt":"2026-10-23T09:35:02-07:00","relatedArticles":[],"relatedProducts":[{"id":"1110007","whereToBuy":"https://where-to-buy.co/widgets/core/shoppable/index.html?pid=12046011&model=30000","showOnIndex":true,"showSizeOnIndex":false,"slug":"penetrating-oil","displayName":"WD-40 Specialist® Penetrant","bazaarVoiceId":"wd-40-specialist-rust-release-penetrant","subtitle":"11 oz.","teaser":"WD-40 Specialist Penetrant contains a proprietary blend of ingredients that work fast to free rusted bolts and other stuck parts. The capillary action penetrates into tight crevices, threads, and seams to break the bonds that hold stuck parts together.\n","upc":"0 79567 30000 7","skus":["300004"],"amazonUrl":"","featuredImageLeftAligned":{"id":"J6d0AZ7TS0aP8WbqPWsBNQ","title":null,"alt":"WD-40 Specialist Fast-Acting Penetrant, low-odor formula that frees corroded nuts and bolts, 11 oz can with Smart Straw.","url":"https://www.datocms-assets.com/10845/1790889913-30000-998x2560.png"},"featuredImageRightAligned":{"id":"J6d0AZ7TS0aP8WbqPWsBNQ","title":null,"alt":"WD-40 Specialist Fast-Acting Penetrant, low-odor formula that frees corroded nuts and bolts, 11 oz can with Smart Straw.","url":"https://www.datocms-assets.com/10845/1790889913-30000-998x2560.png"},"listImage":{"id":"J6d0AZ7TS0aP8WbqPWsBNQ","title":null,"alt":"WD-40 Specialist Fast-Acting Penetrant, low-odor formula that frees corroded nuts and bolts, 11 oz can with Smart Straw.","url":"https://www.datocms-assets.com/10845/1790889913-30000-998x2560.png"},"sampleImage":null,"productUses":[{"id":"862953","name":"Work","slug":"work"},{"id":"862954","name":"Play","slug":"play"},{"id":"872475","name":"Industrial","slug":"industrial"}],"productCategory":{"id":"872458","name":"WD-40® Specialist®","slug":"specialist"},"productFunctions":[{"id":"862960","name":"Penetrate & Loosen","slug":"penetrate-loosen","order":4},{"id":"862962","name":"Lubricate","slug":"lubricates","order":1},{"id":"68759579","name":"Specialist Products","slug":"specialist-products","order":7},{"id":"68759583","name":"Industrial Products","slug":"industrial-products","order":8}],"useLocations":[{"id":"1134490","name":"Around the House","slug":"around-the-house"},{"id":"1134537","name":"At the Marina","slug":"at-the-marina"},{"id":"1134569","name":"At the Race Track","slug":"at-the-race-track"},{"id":"1134536","name":"In the Factory","slug":"in-the-factory"},{"id":"1134499","name":"In the Garage","slug":"in-the-garage"},{"id":"1134575","name":"In the Shop","slug":"in-the-shop"},{"id":"1134523","name":"On the Farm","slug":"on-the-farm"},{"id":"1134562","name":"On the Job Site","slug":"on-the-job-site"}],"videos":[],"content":[{"body":"WD-40 Specialist Penetrant contains a proprietary blend of ingredients that work fast to free rusted bolts and other stuck parts. The capillary action penetrates into tight crevices, threads, and seams to break the bonds that hold stuck parts together. It helps prevent rust and corrosion from re-forming and leaves behind a lubricating layer. The professional-grade formula is low odor, working effectively without harsh, lingering scents.
\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
"},{"body":"1Test Lab: WD-40 Co. Technical Center (Pine Brook, NJ); Penetration speed measured using nail climb (time to reach 1.75cm); Test dates: 03/2023; 07/2024
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\nAnnounced on Throtl’s YouTube channel, the five-part build series will document the transformation of a wrecked 2006 Lamborghini Murcielago into a one-of-a-kind vehicle built to honor and elevate the legacy of the iconic V12 supercar. The project is the second vehicle build between WD-40 Brand and Throtl and follows their showstopping 2005 Ford GT build.
\n“We chose the Murcielago as a car that could stand alongside the Ford GT as its own icon,” said Quinn Clark, lead builder at Throtl Inc. “Widely regarded as one of Lamborghini’s most significant models, the Murcielago represents the end of the Bizzarrini V12 era, an engine that powered the flagship Lamborghini for almost 50 years. Among enthusiasts, it’s often called the ‘last true Lamborghini,’ and this build is designed to push that reputation even further.”
\nThe custom 2006 Lamborghini Murcielago will feature:
\n• Liberty Walk Silhouette WORKS Murcielago GT EVO Widebody Conversion
• Fully Built Lamborghini LP640 6.5L V12 Engine
• Custom Garrett Twin Turbocharger System
• MoTeC Engine Management System
• Royalty Exotics 6-Speed Gated Manual Conversion
• Air Lift Performance Air Suspension
• Custom HRE Performance Forged Wheels
• Bespoke Alcantara and Leather Interior by AP Upholstery
• Complete Body Restoration and Custom Paint by Torrey Pines Collision Center
“For more than 70 years, WD-40 Brand has created trusted solutions that help professionals get tough jobs done right,” said Felicia Reno, U.S. brand director at WD-40 Company. “As we continue to elevate the brand and partner with experts like Throtl, we want to put our solutions to the test on a build that requires grit, perseverance and creative problem-solving from start to finish.”
\n“We want to build something that feels like the ultimate version of a Murcielago,” said Evan Beckerman, co-founder of Throtl Inc. “Something that captures why people dream about these cars in the first place, while pushing the platform much further.”
\nFans can follow the build series and vehicle progress on Throtl’s YouTube channel and Instagram, and learn more about WD-40 Brand and its product lineup at WD40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"W5_IHqevTTCaTaRv5gWWWw","subtitle":"About WD-40 Brand ","body":"WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.
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\nWD-40 Specialist Penetrant contains a proprietary blend of ingredients that work fast to free rusted bolts and other stuck parts. The capillary action penetrates into tight crevices, threads, and seams to break the bonds that hold stuck parts together. It helps prevent rust and corrosion from re-forming and leaves behind a lubricating layer. The professional-grade formula is low odor, working effectively without harsh, lingering scents.
\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
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