SAN DIEGO – October 22, 2025 – WD-40® Brand is moving to Central Hall (#24493) for its biggest SEMA show yet, featuring a highly anticipated Ford GT reveal in partnership with viral automotive content creator Throtl. The reveal marks the finale of Throtl’s popular YouTube series documenting the GT’s rebuild, brought back to life by WD-40 Brand’s trusted solutions.
\nThe week kicks off on Tuesday, Nov. 4 at 9:30 a.m. with a grand vehicle unveiling, led by WD-40 Brand and Throtl representatives. Media and SEMA attendees are invited to stop by beginning at 9 a.m., with media interview opportunities available upon request. An in-booth meet-and-greet with the Throtl team will take place beginning at 1 p.m., with the first 150 attendees receiving a custom, limited-edition Ford GT Leen Customs pin.
\n“We could not think of a more fitting stage to debut one of the most challenging, yet rewarding projects the Throtl team has taken on,” said Evan Beckerman, co-founder of Throtl Inc. “Our fans know and love our vehicle restorations, and with this Ford GT, we pushed the boundaries of what’s possible. WD-40 Brand gave us the right tools and products necessary to restore this American supercar, and we’re thrilled to share the long-anticipated results at SEMA 2025.”
\nThe custom 2005 Ford GT features:
\nAttendees are invited to visit the WD-40 Brand booth all week, where they can see the Ford GT up close, explore the brand’s latest innovations and product offerings, and pick up exclusive swag – including a WD-40 Brand lanyard and a limited-edition Ford GT Precision Pen, while supplies last.
\n“Throtl has been a valued partner of WD-40 Brand for the past three years, helping us showcase how our products meet the needs of the next generation of automotive enthusiasts,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “Watching the Ford GT transform from a wrecked frame into a reimagined race car has been impressive, and the build is a testament to the resilience and problem-solving spirit WD-40 Brand has inspired in garages, shops and homes for the past 72 years.”
\nTo learn more about WD-40 Brand and all it has to offer, visit wd40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"G9q3o6uDTsuUBG9K27UYsQ","_publishedAt":"2026-04-22T16:35:11-07:00","subtitle":"About WD-40 Brand ","body":"WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.
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\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
"},{"body":"1Test Lab: WD-40 Co. Technical Center (Pine Brook, NJ); Penetration speed measured using nail climb (time to reach 1.75cm); Test dates: 03/2023; 07/2024
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\nAs a nod to one of the most treasured race cars in motorsport history, the collaboration brings together two iconic brands in American automotive culture — the Ford GT and WD-40 Brand. Throtl will transform a wrecked 2005 Ford GT from a bare chassis into a race car designed to inspire the next generation of automotive enthusiasts, using WD-40 Brand solutions to tackle challenges along the way.
\n“Transforming a completely wrecked Ford GT with no manual and no roadmap has been one of the most challenging projects we’ve ever taken on,” said Evan Beckerman, co-founder of Throtl Inc. “This build is a tribute to the fans who have supported us from the beginning. We’re documenting every step and bringing them along as we honor the Ford GT’s legacy, with a modern race car spin we know they’ll love. Partnering with WD-40 Brand has made it possible to push the build even further, giving us an opportunity to show fans how the right tools and products can take a project to the next level.”
\nThe Ford GT build represents the most ambitious collaboration yet between WD-40 Brand and Throtl, building on three years of partnership including product demonstrations, transforming fans' cars on Throtl’s \"Dream Build\" YouTube series, and bringing San Diego's automotive community together at biannual Cars and Coffee gatherings.
\n“This Ford GT build is WD-40 Brand’s first custom car build with an influencer partner,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “Partnering with Throtl allows us to combine their hands-on expertise with our heritage of repairing and restoring. Bringing this American classic back to life, from a wrecked shell to a show-stopping supercar debuting at SEMA and participating in races across the U.S., embodies what WD-40 Brand is all about.”
\nFollow the Ford GT’s progress by subscribing to Throtl on YouTube and following @throtl on Instagram. Learn more about WD-40 Brand’s products at WD40.com.
"},{"__typename":"DatoCMS_TextRecord","id":"GEKTIaAMRNWbBL_1Gnjnqw","_publishedAt":"2026-04-22T16:24:27-07:00","subtitle":"About WD-40 Brand ","body":"WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.
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\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
"},{"body":"1Test Lab: WD-40 Co. Technical Center (Pine Brook, NJ); Penetration speed measured using nail climb (time to reach 1.75cm); Test dates: 03/2023; 07/2024
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