SAN DIEGO – April 29, 2025 – WD-40® Brand is launching the 2025 Repair Challenge, an annual opportunity for DIYers and skilled professionals to showcase their creativity, craftsmanship and the power of a great repair, with one standout fix earning a $5,000 grand prize.
\nThrough July 14, participants can enter the contest by submitting a photo or video of their repair project – whether it’s tools, equipment, or other items – for a chance to win cash, gift cards or a WD-40 Brand Carhartt® tool bag.
\n“In a world where we often choose to buy new rather than repair what we already have, this challenge celebrates the doers who roll up their sleeves repairing, restoring and renovating. They inspire others to reuse, reinvent and be part of a more responsible way to get the Job Done Right®, all while getting the chance to be rewarded for their hard work and ingenuity,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company.
\nThe grand prize winner will be awarded $5,000, with second place winner receiving $3,500 and third place winner receiving $2,000. Participants will also have the chance to win a $100 Lowe’s® gift card through weekly sweepstakes.
\nAdditional prizes will be awarded to:
\nFour fourth-place winners: $500 Lowe’s gift card.
\nThree fifth-place winners: $250 Lowe’s gift card.
\nThirteen sixth-place winners: Exclusive WD-40 Brand Carhartt tool bags.
\nThe contest is open to U.S. residents from April 29 to July 14. Entries can be submitted at repair.wd40.com. No purchase necessary.
"},{"__typename":"DatoCMS_TextRecord","id":"Xshqr_DAS3maZc-nyJ3oBg","_publishedAt":"2026-04-20T14:50:51-07:00","subtitle":"About WD-40 Brand ","body":"WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com.
\nCarhartt® is a registered trademark of Carhartt, Inc.
\nLowe’s® is a registered trademark of Lowe’s Companies, Inc.
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\nThe WD-40 Precision Pen is engineered to deliver the Classic WD-40 Product with pinpoint precision. Whether you're dealing with squeaky hinges, rusty bolts, or stuck mechanisms, the portable Precision Pen is your go-to solution for small areas and tight spaces. The compact, pocket-sized design ensures you have the power of the Classic WD-40 Product with precise, controlled application at your fingertips, wherever you go — helping you work in tight spaces at work, home, and beyond.
\nPINPOINT PRECISION EVERY TIME
Apply the exact amount of product to small areas and tight spaces with ease.
CONTROLLED APPLICATION
Experience an easy, controlled flow of the Classic WD-40 Product thanks to the Precision Pen’s easy-to-hold design.
PORTABLE & POCKET-SIZED
The pocket-sized Precision Pen fits perfectly into your tool belt, glovebox, or back pocket for quick fixes anytime, anywhere.
MULTI-PURPOSE USE
Perfect for work, home, DIY projects, and on-the-go repairs — the versatile Precision Pen is your all-in-one solution.
CLASSIC WD-40 PRODUCT
Get the job done with the Classic WD-40 Product you know and trust, now in an innovative and convenient, portable pen design.
SAN DIEGO – Oct. 21, 2024 – “We are a brand, not a can” – that’s the WD-40® Brand message at the 2024 SEMA Show, where it will debut new innovations beyond the iconic WD-40® Multi-Use Product, feature a partner vehicle display and engage fans through interactive activities such as a scavenger hunt, product giveaways and influencer meet-and-greets.
\nWD-40 Brand will demonstrate the breadth of its brand by showcasing products from the WD-40 Specialist® line and debuting its latest innovation, WD-40 Low Odor. Set to hit the market in early 2025, the product boasts the same trusted performance as the WD-40 Multi-Use Product, the Original WD-40 Formula, now with less smell – ideal for indoor jobs at home, on the job or in the garage. Beyond the Original WD-40 Formula, the brand offers more than a dozen heavy-duty solutions as part of the WD-40 Specialist line, including products like Penetrant, Silicone and Contact Cleaner. Attendees can explore the product line and receive a sample of the latest addition, WD-40 Specialist Degreaser and Cleaner EZ-Pods.
\nOn display will be the custom WD-40 Brand Chase Truck, developed in partnership with Trad Ronfeldt, founder of Team Racing and Development (T.R.A.D.), and designed with input from fans at SEMA 2023. This year, the NORRA Mexican 1000 tested Chase Truck will make its second appearance at the SEMA Show, now in its final form, and serve as the centerpiece of an engaging scavenger hunt. Fans will have the chance to test their knowledge of WD-40 Brand and its products, with opportunities to win exclusive SEMA giveaways and a grand prize toolbox valued at $2,000, featuring the full WD-40 Specialist line.
\nThroughout the week, fans can visit WD-40 Brand at booth #50107 in the West Hall to engage with the brand, meet its influencer partners and receive exclusive SEMA collaboration merchandise. Automotive content creator and after-market parts retailer, Throtl, will be at the booth on Wednesday, Nov. 6 from 10 a.m.-12:30 p.m. The recently launched viral sensation, Big Time, will also be at the WD-40 Brand booth on Thursday, Nov. 7 from 1:30-2:30 p.m. On Friday, Nov. 8 from 9:30-11:30 a.m., TikTok sensation and WD-40 Brand’s biggest fan, Gator, will be at the booth to hand out one of his favorite products, the WD-40 Precision Pen.
\nTo learn more about WD-40 Brand and all it has to offer, visit wd40.com.
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\nWD-40 Specialist Penetrant contains a proprietary blend of ingredients that work fast to free rusted bolts and other stuck parts. The capillary action penetrates into tight crevices, threads, and seams to break the bonds that hold stuck parts together. It helps prevent rust and corrosion from re-forming and leaves behind a lubricating layer. The professional-grade formula is low odor, working effectively without harsh, lingering scents.
\nUse Penetrant on nuts, bolts, pipe threads and rusted things that are stuck and won't move! It is safe to use on most common application surfaces, including most metals, plastics, and rubbers when used as directed. If unsure, test on a small area first.
\nThe permanently attached Smart Straw® Sprays 2 Ways® delivery system allows for pinpoint application or a wider spray, giving you different options to fit the job.
"},{"body":"1Test Lab: WD-40 Co. Technical Center (Pine Brook, NJ); Penetration speed measured using nail climb (time to reach 1.75cm); Test dates: 03/2023; 07/2024
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