Hardware Connection sits down with WD-40® Company President and CEO Steve Brass for an in-depth look at leading an iconic brands through an evolving marketplace. Brass shares his vision for innovation across WD-40 Company's global portfolio.
\n"}],"tags":["WD-40","WD-40 Company","wd40"],"filterKeywords":[],"createdAt":"2026-05-11T14:42:19-07:00","relatedArticles":[],"relatedProducts":[{"id":"1022573","whereToBuy":"https://where-to-buy.co/widgets/core/shoppable/index.html?pid=12046011&model=49005","whereToBuyBniss":"https://where-to-buy.co/widgets/core/BNI-SS/index.html?pid=12046011&campaignId=fIm7UBoHN2atf2P358cw53d3Vvo7aId2","showOnIndex":true,"showSizeOnIndex":false,"slug":"smart-straw-12-oz","displayName":"WD-40® Smart Straw®","bazaarVoiceId":"wd-40-smart-straw","subtitle":"12 oz","teaser":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything.","upc":"0 79567 49005 0","skus":["10152"],"amazonUrl":"","featuredImageLeftAligned":{"id":"L_2Uev51Qm2veDZbEi8HcQ","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119757-49005-mup-12oz_front_straw-down_596x1300.png"},"featuredImageRightAligned":{"id":"L5BQa5XIRh24CkFU4yopow","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119760-49005-mup-12oz_front_straw-down_596x1300.png"},"listImage":{"id":"eHgnkiLJQye4ybYBcpaR3A","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119749-49005-mup-12oz_front_straw-down_650x1418.png"},"sampleImage":null,"productUses":[{"id":"862953","name":"Work","slug":"work"},{"id":"862955","name":"Home","slug":"home"},{"id":"862954","name":"Play","slug":"play"},{"id":"872475","name":"Industrial","slug":"industrial"}],"productCategory":{"id":"872457","name":"WD-40® Multi-Use Product","slug":"multi-use"},"productFunctions":[{"id":"862962","name":"Lubricate","slug":"lubricates","order":1},{"id":"862960","name":"Penetrate & Loosen","slug":"penetrate-loosen","order":4},{"id":"862958","name":"Protect","slug":"protects","order":5},{"id":"68759573","name":"Multi-Use Products","slug":"multi-use-products","order":6},{"id":"68759583","name":"Industrial Products","slug":"industrial-products","order":8},{"id":"122227917","name":"Restores","slug":"restores","order":10}],"useLocations":[{"id":"1134575","name":"In the Shop","slug":"in-the-shop"},{"id":"1134569","name":"At the Race Track","slug":"at-the-race-track"},{"id":"1134562","name":"On the Job Site","slug":"on-the-job-site"},{"id":"1134550","name":"In the Great Outdoors","slug":"in-the-great-outdoors"},{"id":"1134537","name":"At the Marina","slug":"at-the-marina"},{"id":"1134536","name":"In the Factory","slug":"in-the-factory"},{"id":"1134523","name":"On the Farm","slug":"on-the-farm"},{"id":"1134510","name":"In the Yard","slug":"in-the-yard"},{"id":"1134499","name":"In the Garage","slug":"in-the-garage"},{"id":"1134490","name":"Around the House","slug":"around-the-house"}],"videos":[{"id":"4266383","video":{"height":270,"provider":"youtube","providerUid":"rTT9psGLlDQ","thumbnailUrl":"https://i.ytimg.com/vi/rTT9psGLlDQ/hqdefault.jpg","title":"WD-40® Smart Straw®","url":"https://youtu.be/rTT9psGLlDQ","width":480},"title":"WD-40® Smart Straw® "},{"id":"H6VTRInbTXCVzQDfMyntAQ","video":{"height":113,"provider":"youtube","providerUid":"laly-vhhE-0","thumbnailUrl":"https://i.ytimg.com/vi/laly-vhhE-0/hqdefault.jpg","title":"Lubricating and removing rusty parts? Here's how WD-40 Smart Straw® can help","url":"https://www.youtube.com/watch?v=laly-vhhE-0","width":200},"title":"Lubricating and removing rusty parts? Here's how WD-40 Smart Straw® can help"}],"content":[{"body":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything. Its permanently attached Smart Straw sprays 2 ways®. Available in 8 oz., 11 oz., and 12 oz. can sizes.
\nWD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything. WD-40 EZ-REACH features an attached 8-inch flexible straw that bends and keeps its shape to get into hard-to-reach places.
"},{"body":"For more than 70 years, WD-40® Company's iconic formula, recognized as the infamous blue, yellow and red can has stayed a closely guarded secret. The Wall Street Journal took a look inside the small circle entrusted with safeguarding the trade secret, offering a rare glimpse into the world behind a product known globally for solving everyday problems in workshops, factories and homes alike.
\n"}],"tags":["WD-40","WD-40 Company","wd40"],"filterKeywords":[],"createdAt":"2026-05-11T14:13:07-07:00","relatedArticles":[],"relatedProducts":[{"id":"1022573","whereToBuy":"https://where-to-buy.co/widgets/core/shoppable/index.html?pid=12046011&model=49005","whereToBuyBniss":"https://where-to-buy.co/widgets/core/BNI-SS/index.html?pid=12046011&campaignId=fIm7UBoHN2atf2P358cw53d3Vvo7aId2","showOnIndex":true,"showSizeOnIndex":false,"slug":"smart-straw-12-oz","displayName":"WD-40® Smart Straw®","bazaarVoiceId":"wd-40-smart-straw","subtitle":"12 oz","teaser":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything.","upc":"0 79567 49005 0","skus":["10152"],"amazonUrl":"","featuredImageLeftAligned":{"id":"L_2Uev51Qm2veDZbEi8HcQ","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119757-49005-mup-12oz_front_straw-down_596x1300.png"},"featuredImageRightAligned":{"id":"L5BQa5XIRh24CkFU4yopow","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119760-49005-mup-12oz_front_straw-down_596x1300.png"},"listImage":{"id":"eHgnkiLJQye4ybYBcpaR3A","title":null,"alt":"Can of 12oz WD-40 with Smart Straw","url":"https://www.datocms-assets.com/10845/1750119749-49005-mup-12oz_front_straw-down_650x1418.png"},"sampleImage":null,"productUses":[{"id":"862953","name":"Work","slug":"work"},{"id":"862955","name":"Home","slug":"home"},{"id":"862954","name":"Play","slug":"play"},{"id":"872475","name":"Industrial","slug":"industrial"}],"productCategory":{"id":"872457","name":"WD-40® Multi-Use Product","slug":"multi-use"},"productFunctions":[{"id":"862962","name":"Lubricate","slug":"lubricates","order":1},{"id":"862960","name":"Penetrate & Loosen","slug":"penetrate-loosen","order":4},{"id":"862958","name":"Protect","slug":"protects","order":5},{"id":"68759573","name":"Multi-Use Products","slug":"multi-use-products","order":6},{"id":"68759583","name":"Industrial Products","slug":"industrial-products","order":8},{"id":"122227917","name":"Restores","slug":"restores","order":10}],"useLocations":[{"id":"1134575","name":"In the Shop","slug":"in-the-shop"},{"id":"1134569","name":"At the Race Track","slug":"at-the-race-track"},{"id":"1134562","name":"On the Job Site","slug":"on-the-job-site"},{"id":"1134550","name":"In the Great Outdoors","slug":"in-the-great-outdoors"},{"id":"1134537","name":"At the Marina","slug":"at-the-marina"},{"id":"1134536","name":"In the Factory","slug":"in-the-factory"},{"id":"1134523","name":"On the Farm","slug":"on-the-farm"},{"id":"1134510","name":"In the Yard","slug":"in-the-yard"},{"id":"1134499","name":"In the Garage","slug":"in-the-garage"},{"id":"1134490","name":"Around the House","slug":"around-the-house"}],"videos":[{"id":"4266383","video":{"height":270,"provider":"youtube","providerUid":"rTT9psGLlDQ","thumbnailUrl":"https://i.ytimg.com/vi/rTT9psGLlDQ/hqdefault.jpg","title":"WD-40® Smart Straw®","url":"https://youtu.be/rTT9psGLlDQ","width":480},"title":"WD-40® Smart Straw® "},{"id":"H6VTRInbTXCVzQDfMyntAQ","video":{"height":113,"provider":"youtube","providerUid":"laly-vhhE-0","thumbnailUrl":"https://i.ytimg.com/vi/laly-vhhE-0/hqdefault.jpg","title":"Lubricating and removing rusty parts? Here's how WD-40 Smart Straw® can help","url":"https://www.youtube.com/watch?v=laly-vhhE-0","width":200},"title":"Lubricating and removing rusty parts? Here's how WD-40 Smart Straw® can help"}],"content":[{"body":"WD-40 Multi-Use Product protects metal from rust and corrosion, penetrates stuck parts, displaces moisture and lubricates almost anything. Its permanently attached Smart Straw sprays 2 ways®. Available in 8 oz., 11 oz., and 12 oz. can sizes.
\nThe WD-40 Precision Pen is engineered to deliver the Classic WD-40 Product with pinpoint precision. Whether you're dealing with squeaky hinges, rusty bolts, or stuck mechanisms, the portable Precision Pen is your go-to solution for small areas and tight spaces. The compact, pocket-sized design ensures you have the power of the Classic WD-40 Product with precise, controlled application at your fingertips, wherever you go — helping you work in tight spaces at work, home, and beyond.
\nPINPOINT PRECISION EVERY TIME
Apply the exact amount of product to small areas and tight spaces with ease.
CONTROLLED APPLICATION
Experience an easy, controlled flow of the Classic WD-40 Product thanks to the Precision Pen’s easy-to-hold design.
PORTABLE & POCKET-SIZED
The pocket-sized Precision Pen fits perfectly into your tool belt, glovebox, or back pocket for quick fixes anytime, anywhere.
MULTI-PURPOSE USE
Perfect for work, home, DIY projects, and on-the-go repairs — the versatile Precision Pen is your all-in-one solution.
CLASSIC WD-40 PRODUCT
Get the job done with the Classic WD-40 Product you know and trust, now in an innovative and convenient, portable pen design.