In the News


January 25, 2010

The WD-40®/SEMA Cares Camaro sold for $75,000 at the Barrett-Jackson Classic Car Show and Auction Jan. 22 in Scottsdale, Ariz., with all proceeds of the vehicle’s sale benefiting Childhelp® and The Victory Junction Gang® Camp children’s charities.

The winning bidder of the custom Camaro, Matt Tachdjian from Orange County, Calif., is taking home a custom 2010 Chevrolet Camaro SS/RS that features a 6.2-liter V8 engine, more than 600 horsepower, a body kit, custom interior, entertainment system and paint that emulates WD-40’s signature blue and yellow can.

"I couldn't be happier having placed the winning bid on the WD-40/SEMA Cares Camaro,” said Tachdjian.ᅠ “It’s a beautiful car built to benefit very deserving charities." ᅠ

“We wanted to partner with some of the best in the business to build a vehicle that honors a great product and helps support a worthwhile cause,” said Tim Lesmeister, vice president of marketing for WD-40 Company.ᅠ “We’ve been blown away by the attention it’s received, and are glad it’s now found a happy home.”

Childhelp is a national nonprofit organization dedicated to helping abused and neglected children through advocacy, prevention, treatment and community outreach. The Victory Junction Gang Camp, started by the Petty family, provides life-changing camping experiences to special needs and chronically ill children.ᅠ A virtual version of the vehicle was concurrently sold in Nitto 1320 Legends, an online racing game and social network, to help benefit the same charities.

Partners who dedicated their time, energy and resources to build and promote the Camaro include: APE Wraps; Audio Innovations; Barrett-Jackson; Cie Studios; DynoMax; Eclipse; Forgeline Motorsports; GTR High Performance; Haddad Motorsports; Hedman Hedders; House of Tints; Katzkin Leather; L&G Enterprises; MGP Caliper Covers; Nitto Tires; Odyssey Batteries; Paxton Automotive; Pedders USA; PhotoTouch Inc.; PPG Industries; Sony Computer Entertainment America; Street Scene Equipment; and Top Quality Powder Coating.

WD-40 Company , with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company.ᅠ The company markets three multi-purpose maintenance product brands – WD-40 ® , 3-IN-ONE® and BLUE WORKS (tm) – and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.ᅠ

WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.