LOS ANGELES (LA Auto Show, K-520, Kentia Hall) – After a successful debut at the SEMA Show in Las Vegas, the WD-40®/SEMA Cares Camaro will make an appearance at the LA Auto Show Dec. 2-13 before it’s auctioned next month to help children in need.
The vehicle, a custom 2010 Chevrolet Camaro SS/RS with a 6.2-liter, V8 engine and more than 600 horsepower, features a body kit, custom interior, entertainment system and paint that emulates WD-40’s signature blue and yellow can. A virtual version of the vehicle also appears in Nitto 1320 Legends, an online racing game and social network with more than 900,000 members.
After its appearance at the LA Auto Show, the WD-40/SEMA Cares Camaro will make an appearance at the San Diego Auto Show, then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 18–24 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to special needs and chronically ill children.
“We knew people were passionate about WD-40, but were thrilled with how well received the Camaro was at the SEMA Show,“ said Tim Lesmeister, vice president of marketing at WD-40 Company. “Our build partners have worked incredibly hard to help get the vehicle where it is today, and we hope the additional exposure leading up to Barrett-Jackson will help benefit some great charities.”
Partners involved in the build of the Camaro include: APE Wraps; Audio Innovations; Cie Studios; DynoMax; Eclipse; Forgeline Motorsports; GTR High Performance; Haddad Motorsports; Hedman Hedders; House of Tints; Katzkin Leather; L&G Enterprises; MGP Caliper Covers; Nitto Tires; Odyssey Batteries; Paxton Automotive; Pedders USA; PhotoTouch Inc.; PPG Industries; Sony Computer Entertainment America; Street Scene Equipment; and Top Quality Powder Coating.
For more information about the vehicle, visit wd40.com/camaro-build.
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets two multi-purpose maintenance product brands: WD-40®, and 3-IN-ONE® and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.
