We have all heard of fan clubs for sports teams, singers and other celebrities, but few consumer products have the kind of following that warrants their own fan club. However, few consumer products have the kind of fan loyalty that WD-40_® has.

In fact, so many people have shared their affinity for WD-40 over the years that WD-40 Company decided to create a mechanism for them to share their stories and favorite uses: the WD-40 Fan Club.

"Our users are fanatical about WD-40 and love to tell us their stories and favorite uses," said Tom Barman, brand manager for WD-40 Company. "They made it clear they want to learn from others about new applications."

Last year, WD-40 Company asked consumers to share their favorite WD-40 uses in the Search for 2000 Uses Sweepstakes. More than 300,000 entries were received, many of which included anecdotal stories about WD-40. Additionally, many people requested a copy of the master list of uses.

"We had people telling us how they first used WD-40 with their fathers and grandfathers, how they experimented with different uses, and how they rely on it for so many things—around the house, on the job, on their car, and in recreational activities," Barman said. "It became clear that WD-40 already had a fan following—so we decided to make it official with a fan club."

Through the Fan Club portion of the company’s Web site at fanclub.wd40.com, members will have free access to a multitude of uses broken out by category, downloadable WD-40 screensavers and wallpaper, as well as a comprehensive list of uses. In addition, Fan Club members can create personalized membership cards and certificates of membership. There will also be an electronic newsletter, as well as periodic promotions and contests.

Basic membership in the club is free and members will have the option of upgrading to or joining as a SuperFan. Those who upgrade will receive an official, personalized membership card and certificate, along with a WD-40 can radio, Fan Club T-shirt and interactive CD-ROM for a small fee. The CD-ROM will contain an interactive display of uses, a WD-40 game, and a comprehensive list of uses compiled during the company’s Search for 2000 Uses campaign.

To join the WD-40 Fan Club, which launched January 22, visit fanclub.wd40.com. Or send a self-addressed stamped envelope with $0.34 postage to WD-40 Fan Club, P.O. Box 881515, San Diego, CA 92168-1515. For additional information, call (800) 448-9340, ext. 2300.

WD-40 Company, with headquarters in San Diego, is a leading player in the global market for multi-purpose lubricants and general maintenance products. WD-40 Company produces multi-purpose lubricants, WD-40 and 3-IN-ONE_®, as well as the Lava_® brand of heavy-duty hand cleaners. WD-40 Company markets its products in more than 160 countries worldwide, and recorded sales of $152.7 million in 2000.

###